Turn Instagram DMs into booked calls — replies in minutes, humans in the loop.
FirstBrief installs a human-supervised AI setter inside your Instagram DMs. It answers, qualifies, follows up, and books — while you stay in control.
63% of businesses never reply to inbound leads.
RevenueHero, 2024 — study of 1,000+ companies
About
I help coaches, creators, and small brands turn missed Instagram conversations into booked calls. FirstBrief combines an AI setter with human supervision to answer inbound messages, qualify leads, follow up, and guide the right prospects toward a call. I handle the process inside your existing DMs, so you can respond faster, capture more opportunities, and spend less time managing repetitive sales conversations.
It books. Then it follows up.
Booked: Tue 2:00 PM. See you then, Maya!
Day 3 — she went quiet…
Hey Maya — still want that Tue spot? 2 left this week.
FirstBrief DM Booking
63% of businesses never reply to inbound leads.
RevenueHero, 2024
FirstBrief DM Booking
Your DMs need a sales team.
Replies in minutes. Humans stay in the loop.
Hiring a setter vs. FirstBrief vs. a DIY chatbot
A chatbot is cheaper. A human setter is thorough. FirstBrief is the middle that actually books calls without a hire.
| Hiring a human setter | FirstBrief | DIY chatbot | |
|---|---|---|---|
| Monthly cost | $2,000–$4,000 | $950/mo (DM Setter) | $19–$29 |
| Setup effort | Weeks of hiring, training, and managing | We build it for you — you approve the voice | You build it yourself |
| 24/7 coverage | No — sleeps, takes days off | Yes — replies in minutes, day and night | Yes — instant, but generic |
| Qualification quality | Good, if trained well | Qualified against your criteria, every time | Basic keyword replies |
| Human handoff | It's all human | Yes — hot or complex threads go to you with full context | No — you're on your own |
| Account safety | Safe — a person is typing | Built on Meta's official API — your account is never put at risk | Risky — many bots break Meta's rules |
Your account stays safe.
Built on Meta's official API. User-initiated conversations only, 24-hour messaging window respected. Your account is never put at risk by automation.
Our guarantee
Book 3 qualified calls in your first 30 days or we refund your setup fee.
Qualified means a lead who meets your criteria and shows up for the call. No-shows don't count.
Services
Pricing
DM Capture
$500/mo
Instant replies on every DM, FAQ answers, after-hours coverage, weekly summary.
+$750 one-time setup
Let's Talk →DM Setter
$950/mo
Everything in Capture, plus qualification, in-chat booking, 14-day follow-up, human handoff.
+$1,000 one-time setup
Let's Talk →Growth Partner
$1,800/mo
Everything in Setter, plus Facebook Messenger, comment-to-DM triggers, CRM integration.
+$1,500 one-time setup
Let's Talk →One-time setup covers the build and a draft-only trust week. Month to month — no contracts.