I started FirstBrief because I kept watching the same thing happen: a coach posts a reel, the DMs flood in, and by the time she gets to them, the buyer has already messaged three other people. A 2024 RevenueHero study found 63% of businesses never reply to inbound leads at all. Not slowly — never. That's not a motivation problem. It's a volume problem. One person cannot answer every DM in minutes, all day, every day.
So most coaches do one of two things. They hire a human setter — $2,000 to $4,000 a month, weeks to train, and the moment that person is sick or quits, the inbox goes dark again. Or they buy a $19 chatbot. And that's where it gets worse: cheap bots blast generic replies, break Meta's rules, and train your audience to ignore you. I've seen accounts lose reach and trust in weeks because a bot answered a hot lead like a vending machine.
FirstBrief is the middle that actually works. We install an AI setter inside your existing Instagram DMs — built on Meta's official API, user-initiated conversations only — and a human supervises every thread. The AI replies in minutes, qualifies against your criteria, follows up for 14 days, and books the call. The moment a conversation is hot, complex, or human, it goes straight to you with full context.
The first week is draft-only: the setter drafts every reply and you approve it before anything goes out. You keep control of your voice. We keep your DMs from leaking revenue.
That's the whole business. Your DMs need a sales team. We are that team — without the hire.